Littering is endemic in China. We made the mistake of visiting the Great Wall during the height of Spring Festival: it goes without saying the top of the wall was a sea of people, but a glance over the side revealed a sea of debris and steady barrage of plastic bottles, wadded food wrappers, and children’s excrement (gathered in various media) being hurled at some unseen invader on the slopes below.
In urban areas, armies of paid street sweepers attend to this phenomenon with their twig brooms. It is in rural areas where litter becomes more of a problem, as no one bothers to remove garbage without residual value. Much of the waste will make its way into streams and rivers. China Daily ran a story today about how the Kuzhu river “near World Heritage site Zhangjiajie National Forest Park” in Hunan Province “is being polluted by thousands of tons of waste being dumped directly into the river.”
Locals blame the increased trash on the rise of tourism. This could well be the case if our Great Wall experience was any indication. The solution?
Chen Wenjun, vice-director of the tourism college of Guangzhou University, told sohu.com that a specific law on tourism is a key solution to the problem as it would help set up a strict environmental protection system for the tourism industry.
This approach would no doubt solve the problem in much the same way that China’s “strict environmental protection system” for atmospheric pollution has left China with pristine air.
I think it’s time for a massive public education campaign. I am old enough to remember a time when American highways and rivers were strewn with trash as well. When an old habit of littering met new forms of disposable packaging, the highways and byways of the US became choked with the detritus of the convenience culture.
Signs were erected threatening $500 fines for littering, but even in relatively law-abiding America, these had little effect. I am willing to stand corrected by some graduate student who has written a thesis on this topic, but in my opinion what put a stop to wide-spread littering in the US was a relentless public relations campaign against the practice. Who of a certain age does not remember the native American in full traditional rig standing by the side of the road along the unspoiled prairie and shedding a silent tear as out of the window of a passing car flies the remains of a McDonald’s Happy Meal?
I’m sure someone can design a culturally appropriate education program for China. Let’s see, maybe an indigenous inhabitant of a land now being increasingly populated by Hans who. . . . Well on second thought, I’ll leave the story board to the China experts.

3 responses so far ↓
1 Rob // Jul 7, 2009 at 1:34 pm
I wonder how China’s record on forest fires is? It’s hard to pass by a tree in this country without a “protecting forests from fire is everyone’s responsibility! Smoking is Forbidden!” sign.
No Smoking in general is not being particularly well implemented…
nor are the reported crackdowns on illegal plastic bags, for which there was quite a lot of publicity (or maybe I was just paying attention).
There are education programs and exams even about driving, but I must say…well, I need not say.
I know public transit and walls everywhere are covered in [mostly disregarded] public service announcements…are they run on TV too? Or do we just rely on news shows for that in China?
I personally think public education doesn’t work particularly well here. From plaigarism to smoking to restaurant sanitation…you name it, the message doesn’t generally get through. What are some examples of excellent, successful, sustainable public education campaigns in China?
2 Greener China // Jul 8, 2009 at 1:35 am
It all starts with the split pants.
Once a kid is taught to chuck it onto the sidewalk..they are taught out the window (the higher the better)… then off the great wall while on vacation.. and onto chemicals into the river when they are managing the factory waste.
It is a part habit (you know the street sweeper is coming by), part apathy (who cares that the neighbors kid is pooing on the sidewalk.. someone will come a sweep it up), part enforcement (go ahead kid.. I dare you!), and re-education (regardless of whether or not they hit the sidewalk, and regardless of whether or not someone sweeps it up, it still isn’t right)
A huge education campaign is needed here no doubt, but in the short term the online campaigns of capturing littering/ tots in the act has also proven effective as well.
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3 cmcelwee // Jul 21, 2009 at 7:56 pm
@Rob: I can understand your skepticism, but PS campaigns don’t work overnight. I have seen slow but steady improvement in such things as queuing to get on the subway, smoking in restaurants, and line cutting since I’ve been in China. OK the driving still sucks! Basically, I think any PS effort needs a generation to work. I know it seems like a long time, but what works faster–non-enforced penalties?
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